Reelight is a Danish design brand located in Aarhus, Denmark. It was established with a passion for making life safer in an easier way in 2003 by Jochum Kirsebom. Reelight create bike lights suitable for modern society always on the go and the lights are made with a love for Northern aesthetics and for a simpler way of living. The lights remove one very worrying concern in daily life, namely the concern of remembering your bike lights and thereby staying safe. It is a small thing; however, it is a small thing making a huge difference in making daily life simpler, safer, and easier to live.